How To Find The Right Graphic Designer
There’s horror stories out there on businesses working with graphic designers. Finding the right graphic designer can be a nightmare. A graphic designer isn’t just creating a graphic, they’re creating the image of your brand in the mind of your audience. The graphic designer needs to be the right match for you.
How To Find The Right Graphic Designer
You Know Your Business
Before you make the big decision to begin searching for a graphic designer, there’s some information you should know first. This includes information such as your business name, slogan, tagline, what you’re selling, your brand voice, your business values, who your audience is, and the vision of your business. This information needs to be clear for the designer to be able to do their job.
You Have A Realistic Budget
It can be tempting to go for a low budget designer, but you’ll most likely receive a generic design that won’t be unique to your business, they won't take the time to get to know your business, and you won't get flexibility when you receive the files. Paying for a low budget designer is risky. Invest in your business.
Their Portfolio Is A Match
Shop around on google and social media to view graphic designers’ portfolios. Many have their own websites with a designated portion to their portfolio, others might post their portfolio on their Instagram. Look for what you like, but more importantly look for styles of design that match your business. You might like something, but it might not be the fit for your business. Putting together a Pinterest board can really help with this.
Their Working Style Works For Them And You
Prior to hiring your graphic designer, you should have a clear deadline of when you need the project completed. Keep in mind that designers have queues and wait lists that may not work with your timeline depending on the urgency. Discuss how and when you’d be able to give feedback and when they can receive it. If they’re only available on Wednesdays and you can’t do Wednesdays that could be a conflict in collaboration.
They See Your Vision and Listen To You
Your graphic designer has minimal background on your business prior to working with you on the project. Before work begins, conversations and information should be shared with them. They should have questions and ideas that they contribute to the conversation as well until the vision is fully grasped and the project can begin. Is your graphic designer showing an interest in your business and how their project is playing a role?
Their Paperwork Is Reasonable
Ask the designer about their policies and contracts. If they don’t want to sign a contract, that’s a red flag. Don’t work with them. Read over their policies and contracts. Don’t be afraid to ask questions and clarify information. If something looks off, it could just be the interpretation, but if you’re getting a bad feeling, they may not be the graphic designer for you.