5 Tips for Targeting Facebook Ads

When was the last time you couldn’t find someone on Facebook? Probably, awhile ago. Almost everyone has a Facebook account, presenting a perfect opportunity for businesses to reach their customers. Finding your unicorn ad is half the battle of running a successful ad, the other half is finding the right targeting strategy. Here’s some of our tips for finding your perfect match.

5 Tips for Targeting Facebook Ads

1. Define & Refine Your Audience

   Targeting the right audience with the right message is key to a successful advertising campaign. Start out by selecting your basic demographics; Locations, age, and gender. Just these three categories aren’t enough, your audience is most likely too broad still. With Facebook advertising you can get more specific with a multitude of different options. Some examples include income, interests, occupation, education, home ownership, and way more.

2. Layer Your Targeting

   With Facebook Advertising you’re able to layer your targeting to make your audience more and more specific. For example you can target individuals in Dallas Texas, that have an income of over $80,000, are married, have children, and like to bake. This allows you to target very niche audiences that align perfectly with the product your selling and message you’re sending. Don’t be afraid to try out different specific audiences that could work for your business.

3. Target Custom Audiences

   Facebook Custom Audiences is an advanced feature of Facebook advertising that allows you to connect existing contacts to either target these audiences to reinforce your product or service to them, essentially re-marketing and keeping your brand top of mind or allows you to avoid targeting them so that your ads reach increased new audiences instead of wasting time on those already buying in. An example of this is using data from those who have recently visited your blog but did not convert to target them on Facebook to hopefully close the gap and convince them to buy in.

4. Target Lookalike Audiences

   Expanding to lookalike audiences is the next step after finding a successful custom audience strategy. This allows you to mirror your list, your Facebook following, or an audience based off of your google pixel to target audiences that fit your current target audience, maybe even a competitors audience, to increase your reach. You can make this audience either very broad or very specific, based on how you’d like to optimize it.

5. Leverage Google Analytics for Ad Targeting

   Add a google pixel to your website to begin collecting google analytics. The setup isn’t hard if you’re going through a website builder such as WordPress. This allows you to collect an abundance of data from those visiting your website to leverage and create a highly targeted Facebook advertising campaign. This works really well as most businesses aren’t just trying to target their “Facebook fans” but rather all potential customers on Facebook.