How to Create a Brand That Tells Your Story

Creating the right brand for your company can set up your marketing and advertising for success. A brand tells a story about your business, products or services, and you, that captivates your audience and let’s them know why they should buy from you versus your competitors. The story you tell matters.

How to Create a Brand That Tells Your Story

Define Your Mission and Brand Personality

Clearly defining your business’s mission will help you tell your story effectively. Any interaction with your target audience, whether through your brand story or in another form should be based on your mission and core values. Your mission determines what makes your business unique. Next identify your brand’s personality and voice. Determining a brand personality and voice, is similar to if your business was a person, how they’d be. Is your brand quirky, sophisticated, edgy? This is what you should determine before moving forward with telling your story.

Discover the Founder’s and Company’s Story

When you sit down to write out your brand story, start by writing your story as the founder. Write your past, present and future story. Your business should be a part of that story. From there develop a “Why” statement for your business. Why does it exist? In the end, your company is a part of you and your story. You’re the main character and therefore the face of the company.

Add Visuals

To fully implement your brand into your target audience’s minds you need visuals such as images to communicate effectively and further increase retention. Visuals create vivid images in the minds of your audience, making the story real. If you need assistance with creating images for your brand, The Foster Consulting Firm is here to help. We offer a variety of graphic design services. Click here for more information.

Maintain Consistency & Authenticity

Within your branding stay consistent with the mission & every value you say you hold. Contradicting yourself can cause confusion among the target audience, compromising your story. Your target audience can also tell if you’re lying and will hold it against the brand. You could lose them as a customer. Target audiences hold authenticity in high regard, the more your brand embraces who your business truly is, the more love and support you’ll receive.

Captivate Your Audience

Your story should grab the audience’s attention. Tell them why they should care and make them want to care. This is how you differentiate yourself from your competition and convince them to choose you. Consider reading your brand story from your target audience’s perspective. What are their motivations, impulses, emotions, and desires? Let them see beyond your business.

Make a Difference

Finally, customers care what difference your company is making on the world. How is your company giving back? Why should they care about what you’re doing? Your company should make an effort to solve problems. Whether that’s in the products or services you provide, in your company culture, or on a bigger picture level. When you’ve completed your story; determine when, where, and with whom you’ll be sharing it. This is considered activation in the market.

Are you a new or small business? The Foster Consulting Firm is offering a limited time free business kit to support your business. Click here to get access now.