How Do You Improve Your Website’s SEO Ranking?
Driving traffic to your website can seem like a daunting task. Everyone wants to be at the top.. The top of google search. If you’re trying to beat out your competitors to be at the top of the google search results, follow these creative ways to improve your seo and bump up your ranking..
How Do You Improve Your Website’s SEO Ranking?
Choosing the Right Keywords
The goal of SEO a.k.a. Search Engine Optimization is to drive relevant users interested in your services or product to your website, rather than someone else’s. When first building out your website focus on one or two keywords and as your website continues to grow you can expand your keywords. When selecting your keywords to target use Google’s Keyword Planner to optimize your keywords. For the best results, select keywords that are most relevant to your business, have large numbers of monthly searches, and have a low competition score.
Optimizing Your Website Content
When you set up a website the first task is choosing a domain. Search engines no longer factor in keywords in your domain name into ranking your website so focus on choosing a domain that represents your business and is easy to remember and recognize. Page URLs and the metadata descriptors do play a factor in SEO, using relevant keywords will tell potential customers and search engines what the page content will be about. Free subdomains can appear money-saving but will disqualify your SEO work. Make sure you get a custom domain so that all your content, links, and SEO improve your ranking in search engines. Having a mobile-friendly website will improve your search ranking when a user does a mobile search which is becoming more and more the norm for users.
Increasing Content through Blogging
Blogging is one of the most popular ways to continue improving your SEO after your website is built out. Having a blog will increase your website’s awareness and drive more traffic to it. If your website’s content isn’t relevant and valuable, you’ll never rank. Having a high quality blog full of exciting and interesting content allows you to continually expand the scope of your website and continue to introduce new content. Blogging is also valuable to your potential customers, providing your product or services credibility and educating your audience on what they should be looking for.
In Conclusion…
Search engine optimization can increase traffic to your website and increase your business’ credibility and quality. Make sure you have high quality, valuable content throughout your website and a clear, easily-navigable website layout, and your business will be climbing the SEO ladder in no time. Search engines continually re-evaluate their algorithms so staying at the top of Google search results can be hard. Once you’re at the top, don’t stop.