5 Valuable Reasons To Use Instagram Stories For Digital Marketing
Millions of businesses have started including Instagram in their digital marketing strategy, but how many businesses are using Instagram Stories? If you’re not already using Instagram Stories you’re missing out. Here’s why.
5 Valuable Reasons To Use Instagram Stories For Your Digital Marketing
Stay Top Of Mind
Instagram Stories show up on the top of users’ feeds. They’re the first thing a user’s eye goes to when they first open the app. According to Hootsuite, 63% of Instagram users log in at least once per day and one third of the most viewed stories are businesses. This means your chances of getting your stories in front of your audience frequently is extremely high! Stories that haven’t been turned into paid ads are targeting an audience that is following you and probably already loves your brand. Add on seeing a story from your brand every single day, it’ll be hard for them not to purchase your product or service!
Diversifying Content
Instagram Stories allow for a variety of content without fear of hurting your brand’s Instagram aesthetic long term, as each story disappears after 24 hours if not saved to a highlight. Videos from team members, office life, upcoming product releases, user generated content, and more can be shared through stories. Giving your followers a glimpse into multiple aspects of your brand and who you are. Just one more reason for them to fall in love.
Boost Engagement
Instagram Stories offer multiple interactive features for your audience to engage with your brand. Some of the best features are stickers. These include; interactive polls, quizzes, Mentions, Countdowns, Swipes, Music, and more. Stickers can be placed on your story to invite a type of interaction from your audience. For example, posting an upcoming product release and adding a swipe sticker with a heart will lead to your audience letting you know how excited they are for the new product. Make your audience feel a part of your brand.
Build Brand Trust
Instagram Stories provide the opportunity for brands to show their audience unique sides of their company, whether it’s a community event they sponsored, who their employees are, or how they create the product or service. This really humanizes the brand to your audience building trust with them. They feel they know who the brand is they’re buying from, making them more comfortable and confident in their purchase.
Drive Traffic
If you have over 10,000 followers on Instagram, Instagram Stories opens up the swipe up feature. This provides the opportunity to drive traffic to other links, opening up a whole new world of opportunity. Use the call to action to drive traffic to your website and increase sales or to drive traffic to an e-newsletter sign up to boost promotions and build a relationship over time. Even without the swipe up feature you can still drive traffic by using stickers and text as a call to action. Without a click-able link the turnover will be much lower.