5 Tips to Improve Your Newsletter Campaigns
A newsletter campaign is a valuable part of your marketing plan. Newsletter campaigns build brand trust & keep you top of mind with your customers. But running successful campaigns that are actually opened and people sign up for can be difficult. We’ve compiled a few tips that have helped us.
5 Tips to Improve Your Newsletter Campaigns
Compelling & Short Content
Both your content and your subject line should be to the point and interesting. Your target audience more than likely receives a couple hundred emails a day. Your competition is high. Even though they subscribed to your email, you want them to be a dedicated reader of your emails. Attention span is short, get creative with your content and subject lines. Add learn more buttons that link out to the full extent of the content if necessary. At The Foster Consulting Firm, we offer email campaign services to help you run successful campaigns. Click here for more information.
Format for Mobile and Desktop
Format your email to be friendly with different interfaces; especially desktop and mobile as those are the most used interfaces. Some ways to do this include; making sure your buttons are large enough to be tapped, use a single column design for easy vertical scrolling, and use large images and titles.
Personalize It
Due to the overwhelming amount of emails users tend to receive, they often search for specific emails addressed directly to them. Creating ways to personalize your campaign will increase open rate and encourage them to interact further. Some email campaign programs will allow you to go a step further from just adding their name to the subject line or header, and will actually allow you to use past purchase behavior to select powerful call to action buttons.
Have a Clear CTA
One of the biggest mistakes in marketing, is to not have a clear call to action, this includes email newsletters. If a user can’t determine what they’re expected to do within the email within five seconds, they more than likely will delete the email and move on. Test out your email on friends and coworkers, can they find and complete the call to action within 5 seconds? If not, you might need to reorganize or rethink your call to action within the email.
Track Your Emails
What happens after the user opens your email and clicks your link is almost more important than the data already being collected. You can use UTM codes to track post-click user engagement. Some email services will provide you this tool, but if not you should include this in every link on your email. This will tell you if your users are converting into customers to help further target your emails.
Conclusion..
Running successful email campaigns can turn one time customers into customers that can’t stop coming back for more. Let your target audience know that you care about them past that initial campaign. Use these tips to further enhance your campaigns, improving your marketing mix.
Still struggling to run a successful email campaign? Schedule a free strategy session with us today and we’ll help you put together a proper plan. Click here for more information.