5 Reasons Your Business Should Be on TikTok
What even is TikTok? You’ve probably heard someone mention it before or passed by a dancing teenager creating content for it. TikTok is a viral video-sharing social networking service that uses user generated videos combined with popular songs and sounds for social engagement and entertainment. So why should a business be on the platform?
5 Reasons Your Business Should Be on TikTok
A Unique Platform with Unique Content
There really isn’t another social media platform that delivers content in the same format as TikTok. Other platforms are trying to jump on board and are adding more video content options but it’s not formatted in the same way as the democratized sounds and content that TikTok provides for unique stories that can be shared and replicated so easily. Video content is what is getting the most looks right now and TikTok does it best, whether you’re a business or individual.
Friendly Targeting for Growth
TikTok algorithm is different from most other social media platforms, in that it’s not focused heavily on follower count. It’s vocal point, the “For You” page provides the opportunity for any account to go viral and become a new “influencer” even if they don’t have a high follower count. This provides the opportunity for businesses to build their account and increase awareness much more quickly then on other platforms.
Reaches the Next Generation
While Facebook is still an Advertising giant, it’s more focused on controversy. TikTok is a creative outlet when it comes to advertising, the more creative and witty the content, the better it’ll do. The platform is built to reach and entertain the next generation of buyers, helping you get at your future customers earlier.
Powerful Positioning between Industry Competitors
Depending on your industry, there may be little to no competitors utilizing TikTok. Giving you the opportunity to lead your industry on the platform, automatically positioning you as an authority figure. Although being one of the first is a risk, giving the platform a strong six months of testing could prove to be the marketing tool you’ve been needing and you will have had an advantage no others had.
Brand Community & Trust
Due to the platform’s interface and the type of content needed to receive proper engagement, TikTok provides a different angle to your brand while building a genuine community around it. Whether employees are doing the latest dance or a skit to the most popular sound byte, you’re putting a face to your brand that your audience will trust and come to love.
Conclusion..
By the day, the number of users on TikTok are increasing rapidly. The excitement over this platform will only continue to grow with time. Take advantage of the opportunity for your social media strategy to have a unique edge while you can. Unsure of where to start with your social media campaigns? At The Foster Consulting Firm we offer social media service to plan and execute your social media according to your business needs. Click here to find out more.
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